Para Para is bringing joy to bad weather,
putting a twist on the traditional umbrella.
a new independent brand working with the oldest umbrella maker in the UK to create a new modern classic.
a series of bold graphic umbrellas, which come to life when viewed through a standalone app.
There is no VR or filters, just traditional animation techniques.
Hand-assembled in East London by James Ince Umbrellas who have been making umbrellas for over 215 years.
Boasting elegant maple and malacca handles Para Para are made to a high standard and in small batches.
Each Para Para has been made to last and can be serviced for a fee.
Available in 5 styles in two sizes: Slim and Light
Loop and button fastening, a British heritage feature.
Silver tip on the Light model.
App is free to download and available on iphone ios.
