Para Para is bringing joy to bad weather,
putting a twist on the traditional umbrella.
a new independent brand working with the oldest umbrella maker in the UK to create a new modern classic.
a series of bold graphic umbrellas, which come to life when viewed through a standalone app.
There is no VR or filters, just traditional animation techniques.
Hand-assembled in East London by James Ince Umbrellas who have been making umbrellas for over 215 years.
Boasting elegant maple and chestnut handles Para Para are made to a high standard and in small batches.
Sadly it’s a common sight is to see low-cost umbrellas discarded after a bout of bad weather so with that in mind Para Para are made to last and can be serviced.
Available in 5 styles in two sizes: Slim and Light
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Loop and button fastening, a British heritage feature.
Silver tip on the Light model.
Elegant chestnut handle on the Light model.
